Public speaking is an art, mastering it takes some tweaking and strategizing to make sure that your next presentation is not a snooze-fest. To be a good orator, you must have the power to create an interest in your story, a little bit of drama to shake up even the driest of information. Telling a great story, gives rise to the ability to teach, inspire, inform and to bring about change. Public speaking with a storytelling angle, can cause enough stir to pique the interest levels of your audience.

Your presentations need to be a perfect blend of people, situations, conflict, empathy, drama, comedy, and countless other human interactions. Your stories must be relatable with real life situations. Dialogue delivery should be natural without being read from a screen or a prompter. And most of all, your stories must connect emotionally with your audience.

Everybody loves a good story, it takes us way back to when we were kids, learning values and morals. A lot of people tend to connect more with speaker if the information is passed in the form of a story. When it comes to business, storytelling is a way to teach even the most complex of information to associates. Most motivational speakers, leaders and managers use storytelling as a tool to teach and guide their audience.

Storytelling is a skill, mastered by very few. Have you heard your co-workers or your peers ramble on about something that had no beginning, middle or an end? That they went on and somehow there was no point to it all? With these strategies, you too can develop the skill to telling a great story.

How do you begin?

We’re often troubled with how to start a great story or a presentation. Creating a simple and clear beginning is the key to instantly intrigue listeners. Starting with phrases such as, “A day in the life,” “Something happened…,” “I’ll never forget the day,” or “I remember the moment I learned…,” are the perfect ways to start. Stories with lesson learned and wisdom gathered, can bring your message alive for your audience.

Bother with details

As humans with a vast sense of imagination, we tend to add imagery to words. Like a play by play movie roll in our minds when stories are being narrated. Including a detail or two can easily engage your listener, without adding unnecessary jargons. Stories work well when they are told in order, it’s easier for the audience to remember fine details.

Emotional connect

While delivering your speech, it is vital for you to connect with your audience on an emotional level. Talk about experiences that are real and relatable. It gives your audience a chance to understand you, and allows you to create an instant rapport with them. Stories with human experiences have a huge impact on the listener by drawing attention to the problems we have in our society, our personal lives, our businesses. Then creating and fuelling a desire for change in the audience.

Adding on a series of small challenges and rising action before a climactic conclusion, shows them the benefits of taking risks and accepting challenges. Not all stories need to have happy endings, it’s all about the lessons learnt.


All stories must have a beginning, a middle and an end. A clear-cut vision giving the audience an understanding of how it began, how you were inspired and how you came to a conclusion by overcoming various challenges and obstacles. There by sharing and passing on your wisdom to them and giving them an insight into your identity.

Take your audience on a journey, making them feel refreshed, motivated and inspired.