Recognition and credibility are important for growth in any business. It is not about how you gain recognition, but how effective the methods are. Marketing is key for any business and more importantly the content you use for marketing, sets you apart from your competition.

Social media has changed the world of social marketing as we know it. There was a time when traffic could be generated only from search engines and other forms of paid traffic. But now, businesses are using social media marketing strategies to tap into targeted traffic streams from social media networks like Facebook, Twitter, Instagram, LinkedIn and Google+.  With its combination of right type of content and target audience, the results are better than good.

From a brand perspective, it is very important to have social media profiles, to generate targeted traffic. You can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust, converting these users into paying customers/subscribers becomes much easier.

Although each social media site operates differently, the core however, remains the same. Each require their own marketing strategy. With time, experience and experimentation, you can arrive at your own conclusion to developing a strategy that works for your business and your target audience.

  • Getting the ball rolling
    It is always important to have a starting point, or a specific goal. What are you using social media for? The process may seem a bit disheartening at first, with slow growth and slow responses. But with focus, your business would take a couple of months the generate results to your liking.
  • Channel options
    Identifying what social media channel you would use, is important. The main thing to consider is who your target market is and what type of content you will be producing. It’s all about how you deliver your content to the audience you’re targeting.
  • Scheduling
    If you want to generate enough and more traffic and reach out to your audience, it is important to post regularly. Create a weekly content plan. When you upload weekly, you become more focussed on spreading the word. You need to consider how you’ll differentiate yourself from your competition. There’s a lot of noise in social media, so you want to ensure that your posts stand out from the rest. Consistency is key.
  • Content creation and engagement
    The content that you create should be a great conversation starter, give enough value and create a sense of awareness to the reader. Your blogs need to have an impact on the reader. Should have a good amount of information and SEO optimised. To make your blog posts look more attractive add relevant video, graphics, case studies, market research, opinions for data analysis etc.
    The first few blogs set the stage for your target audience by building your trust and acceptability towards your specific readers. As time moves, you may have to tweak your content as per the taste and expectation levels of your readers. If your content focusses on the product and client, then spreading the right word and knowledge across becomes easier. Content drives the reader to you. The right content, when used to make a point and express value, increases the flow of traffic thereby generating potential clients to the business.
  • Generate traffic
    Share your blog. Add share buttons to your blog, to allow sharing on to other social media channels. Include links to your social-media accounts on your blog so that people can easily follow you. If your blog is interesting, people will follow you on social media, and if your social media is interesting, people will read your blog.

Social media marketing is all about personalisation. Your blogs need to look like you are in direct one on one conversation with your reader. The only way to differentiate is to put out even higher quality content than the rest.

By leveraging existing fans, and employees, you can increase brand awareness, develop strong customer loyalties, and facilitate valuable customer feedback loops all through social media marketing.